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Local Search Market in India 2010 | Advertising & Marketing, Search Engine

Published Date : 12 March 2010

Pages : 23

 PDF : $ 400 | Enterprise License : $ 800

Summary :

The Local Search Market is evolving to reach new heights of growth; it is expected to boom substantially in the near future as local searches constitute 30% of the total web searches. This may be attributed to the increasing interest of people searching for local information using mobile phones and Internet instead of print directories.

An insight into the growth in this sector may be attributed mainly to the proliferation of internet and extensive use by young population, increasing mobile Internet usage, and the profits earned by small and local business owners. The key challenges faced are the search engines acting as default sites for local information search, lack of awareness and language barriers, and building apt database around local content. The report notes the major trends as an increase in PE/VC investments, local web directories moving towards mobile platform and providing additional services to the users.

The competitive landscape identifies the major multi-city online directories in the market; with a brief business description on each and also highlights the existence of the single city based online directories. The report gives a brief on the key developments of the sector.

Table of Contents :

Page 1: Executive Summary
Page 2: Development of Local Search
Page 3: Market size & growth (Including forecast: 2008—2015e), Segmented share of web searches
Business Model
Page 4: Overview of the existing business model
Drivers & Challenges
Page 5: Summary – Drivers & Challenges
Page 6-8: Drivers
Page 9-11: Challenges
Page 12: Summary
Page 13-15: Key Trends
Major Players
Page 16: Overview (User base and pages viewed on websites of major players, share of search sites based on consumer preference)
Page 17: Summary
Page 18-20: Multi City Web Directories
Page 21-22: Single City Web Directories
Key developments
Page 23: Key Developments

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